The Serious Speculator was created to provide exposure for emerging growth companies we feel deserve the attention of investors who consider themselves to be serious speculators.  One of our featured company this month is Dale Jarrett Racing Adventure, Inc.   The stock trades on the OTC Bulletin Board under the symbol "DJRT".

The Dale Jarrett Racing Adventure is a company that offers ordinary racing fans the opportunity to find out what it’s like to race an authentic racecar on a major racetrack.  Our racing “adventurers” come from all over the country to enjoy a life-defining experience. They receive vital training from top racing instructors, wear real racing suits and safety gear, and climb into the seat of a racecar that was once driven by one of the racing greats.  Guided by hand signals from the instructor in the seat next to them, racing adventurers learn how to race just like the pros.

“I have worked with several driving schools over the years and your driving school staff certainly exceeded my expectations.  It has been a few years since I have worked with Tim and he has certainly brought the school up to a new level.  The quality of the cars, the instructors, and the interaction with the guests was the best that I have experienced.” Keri James, Senior Account Executive, Ford Racing/Campbell & Co.

DJRT is moving toward racing 100 days each year at each of their tracks, and eventually the Company own its own tracks.  That will allow them to open up many more slots for guests that would like to come and experience the adventure, as well as distributing the Dale Jarrett Racing Adventure geographically so that there are more racing slots in a particular city every year than currently offered. Not satisfied with expanding revenues and their driving adventures nationally, Dale Jarrett Racing Adventure is actively exploring opportunities to expand the Dale Jarrett brand into other profitable full throttle lifetime experiences that can benefit from superior branding and capable management.

History

The Dale Jarrett Racing Adventure began in 1998.  Convinced that everyone should have the opportunity to get the feeling, DJRT CEO, Tim Shannon, approached Dale and Ned Jarrett with the concept of creating a racing adventure for other thrill seekers and racing fans.  The idea was so intriguing that it also attracted the interest of NASCAR driver Joe Nemechek and Brett Farve.  Tim went public to raise the $1 million needed to get started, and that kicked off the development of the company.  The Dale Jarrett Racing Adventure started with one track at Rockingham, and since then it has been to 50 tracks and entertained 50,000 guests.  Dale Jarrett remains closely involved with the workings of the company, and Ned, Jason, and Christina Jarrett work with them.

Highlights 10 years of steady growth, building profitability and market share and establishing itself as the premium racing adventure with superior product and efficiency. Outstanding Shares 24,995,502 (8/ 29/2008) Market Cap $1,499,730  Profitability achieved in FY 2006 Minimal dilution since inception Conservative management compensation  Huge customer base for cross marketing Active Jarrett family involvement in operations  Stock is at the absolute low of its trading range

Reasons to Own Dale Jarrett Racing Adventure

Steady and stable growth  with an eye to shareholder value and security. 10 years of steady growth.

Strong value added in the Jarrett brand with added bonus of Brett Favre as founder and major shareholder.  

Jarrett family has been active in operations from the outset. The Jarretts aren't just namesakes, they are a significant part of this company.

Conservative management to protect shareholders yet an aggressive eye to the future and to expansion within the multi Billion dollar entertainment/adventure industry.

Predictable trading range.  We think the best strategy is to own for the long term but trade for the short term. This stock delivers in both areas. Accumulate under $.20, liquidate a little over $.45 to lock in profit and to free capital to reacquire if stock retraces. Stable financial growth reduces long term risk.  

The stock is at historic lows despite strong fundamentals, increasing revenues and lack of insider selling.  This is the perfect time to begin to join the Dale Jarrett family of investors for an exciting ride into the future.  Once you get behind the exciting future that this company and this stock represents, you can build your position for the long term while enjoying exceptional additional profits by trading this stock intelligently. Check the charts.  This is one of the best trading stocks in the market.  With reliable support levels, justified by the company's solid 10 year operating history of increasing revenues and even earnings, you can enjoy both a unique investing and a trading opportunity rarely found in the bulletin board markets.

Symbol: DJRT Recent Stock Price $.06 12 Month Target $.50 Click here to access the SEC EDGAR Filings October 2008

Click the magazine to read the Business Week Article About Dale Jarrett Racing Adventure

Note: DJRT has agreed to pay us $2,500 for consulting services for the month of October. This includes featuring the company on this website and certain other consulting work not related to this site. This may be renewed for subsequent months at the companies sole discretion. For further information, please click below on the disclaimer link.

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